Blue Bell Store

Blue Bell Store Hours

Until further notice, the hours at Blue Bell are as follows:

Monday – Saturday: Noon – 8:00 PM

Sunday: Noon – 5:00 PM

Penn Square Shopping Center
213 W. Germantown Pike
East Norriton, PA 19401

Click here to read our COVID-19 safety guidelines

Directions to our stores


Pokemon Shining Fates is coming to AU on Saturday, February 20th!

✨ Pokemon Shining Fates is coming to Alternate Universes on Friday, February 19th! ✨

📢 Due to the bad weather, our shipment of Shining Fates has been delayed. Shining Fates will go on sale  Saturday, Feb 20th! 📢

Please stay tuned for more info! And feel free to contact us on Facebook, Twitter or Discord with any questions or concerns! Thank you!!! ❤️

Each of our three locations is getting a limited number of Shining Fates Elite Trainer Boxes, Pikachu V Boxes, Mad Party Pin Collections, and Shining Fates Tins!

📢 Due to demand, these items will be limited to 1 EACH PER PERSON! 📢

Even with the limit, we’re getting an exciting lineup! Plus, it won’t be too long before another wave is released!

Here’s a breakdown of the Shining Fates products we’re getting:

Shining Fates Elite Trainer Box

10 Shining Fates Booster Packs
1 Eevee VMAX foil promo card
65 card sleeves featuring Gigantamax Eevee
45 energy cards
6 damage counter dice
1 competition-legal coin-flip die
2 acrylic condition markers
A collector’s box to hold everything, with 4 dividers to keep it organized
A player’s guide to the Shining Fates expansion
A Pokemon TCG rulebook
A code card for the Pokemon Trading Card Game Online

Shining Fates Collection—Pikachu V

4 Shining Fates Booster Packs
1 Pikachu V foil promo card
1 Pikachu V foil oversize card
A code card for the Pokemon TCGO

Shining Fates Mad Party Pin Collections

3 Shining Fates Booster Packs
1 of 4 foil promo cards: Bunnelby, Dedenne, Galarian Mr. Rime, or Polteageist. Each one is featured on their respective box so you know exactly which one you’ll get!
1 bright enamel pin featuring the star Pokemon
A code card for the Pokemon TCGO

Shining Fates Tins

6 Shining Fates Booster Packs
1 of 3 foil cards featuring a Shiny Pokemon V: Eldegoss V, Boltund V, or Cramorant V
A code card for the Pokemon TCGO

Shining Fates also includes a sub-set, just like Hidden Fates did! The Shining Fates: Shiny Vault includes 122 gorgeously rendered foil cards, with new artwork that features each Pokemon’s shiny variant colors! These cards will come in the packs of Shining Fates that you get from any of the products listed above.

Pokemon Shining Fates is in HIGH DEMAND! We want as many people as possible to get their hands on Shining Fates at release. However, there will be other waves after this first one, so if you can’t manage to get ahold of Shining Fates when it first comes out, don’t be too bummed! We will definitely be getting more, and we’ll update you right here when we do! 😊

MTG Kaldheim is available now at Alternate Universes!

MTG Kaldheim available now at Alternate Universes!

⚔️ Magic: the Gathering Kaldheim is available now at all three Alternate Universes locations! ⚔️

Booster Boxes of any kind come with the Buy-A-Box Promo Realmwalker while supplies last!

We have a case that’s stocked with the newest card singles, and we are always buying! 💸 If you have any cards you want to trade, stop by one of our stores! We’d love to take a look!

🔥 ALL Bundles are now the new low price of $39.99! 🔥

Each Kaldheim Bundle includes 10 Draft Booster Packs, 20 foil basic lands (not snow), 20 non-foil basic lands (not snow), 1 Bundle-exclusive alt art promo, 1 Bundle-exclusive oversized spindown life counter, and the box itself is the perfect size to store your new cards!

Kaldheim Draft Booster Packs are $4.25; sealed Draft Boxes are $120!

Kaldheim Set Booster Packs are $5.50; sealed Set Boxes are $150!

Kaldheim Collector Booster Packs are $24.99! A full Collector Booster Box Display is $275!

Kaldheim Commander Decks are $19.99! Try the White/Blue Phantom Premonition Deck or the Black/Green Elven Empire deck! They’re great for getting into the MTG Commander format!

👀 Kaldheim Prerelease Packs are still available for $29.99!

Prerelease Packs come with 6 Kaldheim Draft Boosters, 1 foil promo-stamped Rare or Mythic Rare, and 1 spindown counter!

We also have a number of gorgeous official Kaldheim accessories, including playmats, deckboxes, and sleeves! Stop by to browse our selections!

Join us for Friday Night Magic on our official Discord Server! Click in on a Friday night, or any other time to find a remote pick-up game!

Shop small and stop by your local AU for all your Kaldheim needs! 🤘

Yu-Gi-Oh! Blazing Vortex is out now!

Yu-Gi-Oh! Blazing Vortex out now at Alternate Universes!

Yu-Gi-Oh! Blazing Vortex is out NOW at Alternate Universes!

Stop by the AU location nearest you to pick some up today!

🔥 Booster boxes of Blazing Vortex are $85! 🚒💦 Individual booster packs are $4!

Don’t forget about the Lost Art Promotion! When you spend $30 or more on sealed Yugioh products, you’ll get the current Lost Art Promo!

Come meet our Yu-Gi-Oh! community on Discord! We’re starting FREE weekly Remote Duel tournaments soon where you can win the latest OTS packs! 😏

Alternate Universes Blue Bell is now a WPN Premium Store!

We are proud to announce that Alternate Universes Blue Bell in East Norriton, PA has officially been designated a WPN Premium Store!

Thanks to the hard work of our employees and the dedication of our community, AU Blue Bell has officially become a WPN Premium store. Over the past months, we’ve been working hard to improve our store and thus your playing experience with us. Our Blue Bell store has been remodeled with new paint, carpets, bathrooms, tables, signs, monitors, and more. Only about 5% of WPN retailers have become WPN Premium stores. Achieving this status means that we’ve reached a point where our store provides one of the highest quality gaming experiences you can get from any LGS, and it’s not just because of our looks. It’s because we as a business are committed to providing a very high quality experience to our players. When you come to our store, you can expect a clean, professional, friendly, and fun environment. And now that we’ve reached Premium status, we’ll be able to make your experience even better. We’ll be able to hold exclusive events when they’re available, and offer exclusive products and promos. You’ll notice a couple of other changes around the store as time goes on, and as we continue to work closely with Wizards of the Coast.

Thank you to our community. Without our thriving, enthusiastic, and all-around wonderful community of players these past 16 or so years, we wouldn’t have been considered for this achievement. Whether you have been with us from the beginning or have just learned about us this year, thank you! We look forward to continuing to provide the best gaming experience that we can, and we hope that you’ll continue to join us.