Blue Bell Store

Blue Bell Store Hours

Until further notice, the hours at all stores are as follows:

Monday – Friday: Noon – 8:00 PM

Saturday – Sunday: Noon – 5:00 PM

Penn Square Shopping Center
213 W. Germantown Pike
East Norriton, PA 19401

Click here to read our COVID-19 safety guidelines

Directions to our stores



Alternate Universes’ COVID-19 Safety Guidelines

Alternate Universes is currently OPEN for retail sales.  However, until further notice we have closed our play areas and cancelled all organized play events at each location.

Following the guidelines set out by the governors of PA & DE, we are taking the following precautions at each Alternate Universes location:

•  All customers and staff are required to wear face coverings, and we ask that customers practice proper social distancing.

•  No more than 6 customers are allowed in the store at one time.

•  Customers are asked to wear disposable gloves (provided by us) while handling binders or cards.

•  Customers are not permitted to use the bathrooms.

As well, each store undergoes thorough cleaning before and after opening.  Thank you for helping us keep our community safe during these difficult times!

AU Holmes and AU Blue Bell Hours:

Monday — Saturday: Noon to 8:00 PM
Sunday: Noon to 5:00 PM

AU Wilmington Hours:

Monday — Friday: Noon to 8:00 PM
Saturday & Sunday: Noon to 5:00 PM


Yu-Gi-Oh! Legendary Duelists: Rage of Ra Booster Box Pre-Orders!

Yu-Gi-Oh! Rage of Ra Booster Box

Yu-Gi-Oh! Legendary Duelists Rage of Ra booster boxes are open for pre-order
for $65 plus tax! Stop into any AU today to reserve yours!

Rage of Ra releases Thursday, September 24th!


Pokemon TCG Champion’s Path Elite Trainer Box – Special Pre-Order Price

Pokemon TCG Champion's Path Elite Trainer Box

We’re taking pre-orders for Pokémon TCG Champion’s Path Elite Trainer Boxes!
Pre-order with us and get yours at a discount!

$49.99 in-store // $59.99 online <- sold out!

Limit 2 per customer.

These special discounted prices are only for pre-orders!

Reserve yours today and come pick it up when they officially release on September 25th, or have it shipped to your door!

This special mini-set is in the same vein as the popular Hidden Fates and Dragon Majesty sets of previous years. Pre-ordering is a good idea; these sets can be hard to get after they release, especially at our price. They make a great purchase for digging into the set!

Each Champion’s Path Elite Trainer Box includes:

  • 10 Pokémon TCG: Champion’s Path booster packs
  • 1 full-art promo card featuring Charizard V
  • 65 card sleeves featuring Gigantamax Charizard
  • 45 Pokémon TCG Energy cards
  • A player’s guide to the Champion’s Path expansion
  • A Pokémon TCG rulebook
  • 6 damage-counter dice
  • 1 competition-legal coin-flip die
  • 2 acrylic condition markers
  • A collector’s box to hold everything, with 4 dividers to keep it organized
  • A code card for the Pokémon Trading Card Game Online

contents of the Pokemon TCG Champion's Path Elite Trainer Box


Yu-Gi-Oh! 2020 Tin of Lost Memories Available NOW!

Yu-Gi-Oh! 2020 Tin of Lost Memories

Yu-Gi-Oh! 2020 Tin of Lost Memories is now available at AU for $19.99!

Each tin contains three 2020 Mega-Packs with cards from Savage Strike, Dark Neostorm, Rising Rampage, Chaos Impact, and more! Each 18-card pack includes 1 Prismatic Secret Rare, 2 Ultra Rares, 2 Super Rares, 1 Rare, and 12 Commons.


Pokémon TCG Darkness Ablaze Now Available!

pokemon tcg darkness ablaze logo

Pokemon TCG Darkness Ablaze booster boxes are now available for

$120 in-store // $125 online

Free shipping 0r in-store pickup when purchasing online!


Alternate Universes Blue Bell is now a WPN Premium Store!

We are proud to announce that Alternate Universes Blue Bell in East Norriton, PA has officially been designated a WPN Premium Store!

Thanks to the hard work of our employees and the dedication of our community, AU Blue Bell has officially become a WPN Premium store. Over the past months, we’ve been working hard to improve our store and thus your playing experience with us. Our Blue Bell store has been remodeled with new paint, carpets, bathrooms, tables, signs, monitors, and more. Only about 5% of WPN retailers have become WPN Premium stores. Achieving this status means that we’ve reached a point where our store provides one of the highest quality gaming experiences you can get from any LGS, and it’s not just because of our looks. It’s because we as a business are committed to providing a very high quality experience to our players. When you come to our store, you can expect a clean, professional, friendly, and fun environment. And now that we’ve reached Premium status, we’ll be able to make your experience even better. We’ll be able to hold exclusive events when they’re available, and offer exclusive products and promos. You’ll notice a couple of other changes around the store as time goes on, and as we continue to work closely with Wizards of the Coast.

Thank you to our community. Without our thriving, enthusiastic, and all-around wonderful community of players these past 16 or so years, we wouldn’t have been considered for this achievement. Whether you have been with us from the beginning or have just learned about us this year, thank you! We look forward to continuing to provide the best gaming experience that we can, and we hope that you’ll continue to join us.