Blue Bell Store

Blue Bell Store Hours

Until further notice, the hours at Blue Bell are as follows:

Monday – Saturday: Noon – 8:00 PM

Sunday: Noon – 5:00 PM

Penn Square Shopping Center
213 W. Germantown Pike
East Norriton, PA 19401

Click here to read our COVID-19 safety guidelines

Directions to our stores


MTG Commander Collection Green Foil and Non-Foil Pre-Orders – Open Now Thru Dec. 3rd!

Commander Collection Green

MTG Commander Collection Green Foil and Non-Foil Pre-Orders
are now open at Alternate Universes!

As a WPN Premium Store, Commander Collection Green Foil editions are available for pre-order only at our East Norriton location and online!
In-store pre-orders are limited to one-per-person!
Pre-orders open through Dec. 3rd — Official release is Dec. 4th!
Supplies are limited, so pre-order today!

Commander Collection Green Premium Foil EditionMTG Commander Collection Green Premium (Foil)
$280 in-store (AU Blue Bell only) // $300 online


Commander Collection Green Regular Non-Foil EditionMTG Commander Collection Green (Non-Foil)
$120 in-store only!

MTG Commander Legends is in-stock at Alternate Universes!

Commander Legends logo

Magic: the Gathering Commander Legends is now in-stock at Alternate Universes! We have Draft Booster Packs and Boxes, Commander Decks, Combo Boxes, and Playmats at all three stores, plus Collector Booster Packs at AU Blue Bell! Stop by AU to pick up yours!

Commander Legends Draft Booster Box

Alternate Universes Blue Bell is now a WPN Premium Store!

We are proud to announce that Alternate Universes Blue Bell in East Norriton, PA has officially been designated a WPN Premium Store!

Thanks to the hard work of our employees and the dedication of our community, AU Blue Bell has officially become a WPN Premium store. Over the past months, we’ve been working hard to improve our store and thus your playing experience with us. Our Blue Bell store has been remodeled with new paint, carpets, bathrooms, tables, signs, monitors, and more. Only about 5% of WPN retailers have become WPN Premium stores. Achieving this status means that we’ve reached a point where our store provides one of the highest quality gaming experiences you can get from any LGS, and it’s not just because of our looks. It’s because we as a business are committed to providing a very high quality experience to our players. When you come to our store, you can expect a clean, professional, friendly, and fun environment. And now that we’ve reached Premium status, we’ll be able to make your experience even better. We’ll be able to hold exclusive events when they’re available, and offer exclusive products and promos. You’ll notice a couple of other changes around the store as time goes on, and as we continue to work closely with Wizards of the Coast.

Thank you to our community. Without our thriving, enthusiastic, and all-around wonderful community of players these past 16 or so years, we wouldn’t have been considered for this achievement. Whether you have been with us from the beginning or have just learned about us this year, thank you! We look forward to continuing to provide the best gaming experience that we can, and we hope that you’ll continue to join us.